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How to Build a Digital Marketing Strategy That Increases Leads and Sales

Posted in Digital Marketing

What is a Digital Marketing Strategy?

A digital marketing strategy is a digital marketing plan that details how a company will reach its objectives using online channels and digital marketing assets such as search and social media. Most strategic plans will outline the online channels and digital marketing methods you’ll employ, as well as how much you’ll spend on each.

Why Have A Digital Marketing Strategy?

It is vital to have a digital marketing plan. Assume you collaborate with Rahy, a full-service agile Digital Marketing Strategies and transformation consulting solutions provider for its services. In that case, you can rely on one of our first tasks to develop a practical and effective strategy for your business. Your company will not achieve its objectives without using internet marketing methods. You know what you wish to accomplish, but you don’t know how to get there. This frequently results in initiating a digital marketing campaign that renders zero outcomes. Businesses must invest in a digital marketing plan to engage in digital marketing.

The six-step approach shown below will teach you how to build a winning plan from the ground up:

1. Set Objectives

Setting objectives is an excellent strategy. When defining strategy objectives, it’s best to think about everything. Consider the following questions:

  • What does this imply for my company?
  • Is mobile traffic taken into account in my digital marketing strategy?
  • Is mobile marketing a component of my overall marketing plan?

Smart marketers plan ahead of time and set goals based on current trends and technologies. Marketers must have the right resources to measure the results of your approach, regardless of the aim it’s set for. If there are no objectives, you can’t count on making informed decisions. Because the goal in the preceding example is so straightforward, measuring it isn’t a significant concern.


2. Understand your Target Audience

Everyone says you should know your target audience, but only a few people know how to accomplish it. It follows a four-step procedure:

  • Recognise the demographics
  • Engage with the public
  • Collect information
  • Create Buyer personas 

A buyer persona will reveal everything you need to know about your target market—this aids in developing more effective methods. It would be great to build a buyer persona for all potential consumers to formulate a digital marketing strategy. Don’t forget to add the following information:

  • Their primary method of marketing
  • They enjoy certain types of information.
  • Social media platform of their choice

3. Choose Marketing Channels

Digital marketing is a comprehensive word that confines a wide range of online marketing channels, including email marketing, SEO, PPC, content marketing, and more. Marketers won’t utilise all of these channels in their digital marketing campaigns. It would help choose the most effective channels based on an existing digital marketing plan, business strategy, budget, target audience, and objectives. Some of these channels are more effective than others. The marketing channel should be aligned with your goals, target audience, and business objectives.


4. Make a Strategy

It is now time to establish a strategy for moving forward. Create a step-by-step process for achieving your marketing goals and objectives via specific marketing channels. In simple terms, divide your annual marketing objective into daily, weekly, and monthly strategies. While this action plan will take some time to put together, it is necessary because no plan can get too far without it. It must be thorough, laying out all of the stages and actions that marketers must perform. For the organic traffic goal, you must prepare monthly action plans, for example:

  • What do you hope to accomplish each month to improve your rankings?
  • How many backlinks do you expect to earn each month?
  • What’s the best way to get those links?
  • Who is going to buy them?
  • How many backlinks does a team member need to get each week?

5. Integrate Marketing

At any one time, your company will use a variety of marketing channels to reach its goals. There will also be traditional marketing operations, such as television commercials. Marketers should integrate all of these marketing efforts.

You may split it down and allocate funds to other channels when you create a budget. It’s ideal for balancing how much you’re prepared to spend on each channel and how much you need to invest to achieve meaningful results.

6. Optimise Marketing Activities

Optimising marketing efforts across all channels entails monitoring, reviewing, and changing them regularly to improve them. According to statistics, most organisations run regular testing or optimise their marketing efforts. This needs ongoing testing. Keep track of your marketing efforts and monitor your marketing operations in real-time, or at the very least once a week.


Now you know the importance of a digital marketing strategy in today’s world. If you are looking for an experienced team to help manage your website promotion, search engine optimization (SEO), content marketing, pay-per-click (PPC) advertising, social media promotion, email marketing, video marketing, and affiliate promotion are all examples of digital marketing tactics, contact Rahy Consulting. With over 20 years of experience in digital marketing, we know how to help your business get found online and increase traffic and leads from organic search.